Twitter deceived people about how it used their personal data, FTC says
CBSAPR 2022
This is another example that, with Big Tech, not only is your data taken from you, it's ultimately used to influence your behavior. Ad targeting practices can range from simply annoying to outright treacherous, such as when fake news and accounts impact otherwise free and fair elections. Citizens suffer the ramifications while these tech giants profit, and there should be better regulation.
Unfortunately, regulation squeezes small businesses in the tech sector. Conforming to government rules helps only to entrench dominant companies. For smaller firms, compliance is costly to administer, and innovation and healthy competition is-all-to-often reduced.