Nigel Farage names 29 councillors joining Reform as he tries to move on from rifts
GuardianMAR 17
UK: Reform Announces 29 New Councillor Defections Amid Internal Party Dispute
Above: Reform UK party leader Nigel Farage and party chairman Zia Yusuf, during a Reform UK press conference at Royal Horseguards Hotel in London. Picture date: Monday March 17, 2025. Image copyright: Lucy North/PA Images via Getty Images
The Spin
Left narrative
Reform's announcement was more hype than substance. The details show that many of these defections have already been announced, now repackaged to turn media attention away from infighting. Farage's press conferences, promising big news, have devolved into repetitive self-promotion and tired rhetoric, failing to capture real momentum. With defectors largely disgruntled ex-Tories, Reform struggles to present a fresh, credible alternative.
Right narrative
Reform's rapid growth highlights its growing influence and appeal. With momentum behind it, Nigel Farage’s party is poised for significant electoral gains, especially in areas where voters feel let down by traditional parties. Despite many undemocratic delays to local elections, Reform UK's success in shifting political dynamics shows it’s a force to be reckoned with, offering a fresh alternative to disillusioned voters across the UK.