EU Asks Facebook, TikTok to Identify and Label AI Deepfakes

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The Facts

  • The European Commission (EC) has, under the Digital Services Act (DSA), called for "Very Large Online Platforms" and "Very Large Search Engines" to "mitigate systemic risks," such as artificial intelligence (AI) deepfakes, ahead of upcoming European Union (EU) elections in June.

  • Affected companies include Facebook, X, YouTube, and TikTok. The EC's guidelines require political ads and deepfakes to be labeled on the platforms.


The Spin

Pro-establishment narrative

Deepfakes and other forms of disinformation threaten the integrity of the upcoming European elections. The June contests will likely be the target of foreign interference and hybrid attacks so protective measures must be put in place. It is imperative that social media platforms do their best to regulate this content on their sites and mitigate the risks to the election.

Establishment-critical narrative

The DSA is an enormous example of government overreach. While it's admirable that the EU is attempting to set rules that could provide some order to the internet, these powers can be used to infringe on the free speech rights of Europeans and others and unfairly censor the content on social media platforms.


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