Peloton Shares Plunge As CEO Warns Fitness Company Is ‘Thinly Capitalized’
ForbesSEP 2022
The pandemic bubble has officially burst, and Peloton has joined the ranks of Zoom, Netflix, and all of the other stay-at-home plays that thrived during the lockdown. All were bid up during the lockdown and all were bound to bust with the reopening.
Peloton is in the early stages of a radical transformation from a "bike company" with its early focus on hardware and devices to a "connected fitness" platform with 100M global subscribers, and McCarthy is just the guy to lead it. Turnarounds are hard work, but the company will bounce back.
There's a 12% chance that Peloton will file for bankruptcy protection before 2023, according to the Metaculus prediction community.