Bad Bunny's Super Bowl LX halftime show — during a game where the Seattle Seahawks defeated the New England Patriots — drew a reported 135 million viewers on NBC, making it the most-watched halftime show of all time. Turning Point USA's alternative "All-American Halftime Show," headlined by Kid Rock, drew a peak concurrent audience of over 6 million viewers on YouTube.
Bad Bunny’s All‑Spanish Super Bowl Show Draws Record 135M Viewers