CEO of Australia’s embattled Qantas steps down early
Al JazeeraSep 19, 2023
The Facts
Alan Joyce, who has helmed Australian airline Qantas for 15 years, has announced that he will be resigning from his post on Wednesday — two months ahead of schedule. This comes amid mounting controversy over the airline's service quality and reputation.
The airline has faced numerous recent scandals, such as a lawsuit from Australia's competition watchdog filed last week which claimed the company sold 8K tickets for flights between May and July 2022 without disclosing that they had been canceled.
The Spin
Narrative A
Joyce was a titan in the notoriously tough air travel industry, with his longevity as CEO being a testament to this. He weathered economic hardships and the COVID pandemic, all while upholding an impeccable safety and service record. While short-term grievances against Qantas are overshadowing his contributions to Australia's aviation industry, history will remember him fondly in the long term.
Narrative B
Under his leadership, Joyce has turned Qantas from the "spirit of Australia" to the shame of it. Abysmal customer service, deception, and insulting product quality all contributed to much-deserved public anger against Joyce. For his troubles, Joyce will likely be rewarded with a compensation package worth tens of millions, and it is incumbent on the Qantas board and new CEO to change company culture.
