Google sued in Europe for $2.4BN in damages over Shopping antitrust case – TechCrunch
TechCrunchJUL 2022
Though Google will point to recent economic slumps and downsizing as proof of innocence, the company's monopolistic practices began over a decade ago. Google eliminates competition through acquisitions and subsequently forces advertisers to pay more creators to make less, all while boosting its profits year over year. The government has ignored this growing monopoly for years and should finally break its stranglehold on the digital ad market.
While prosecutors may be able to point to certain questionable business practices used by Google, trying to break the company up through anti-trust legislation is a dead end. It will be almost impossible to prove a monopoly, similar to what happened to Microsoft years ago when the DOJ sued them for anti-trust violations. The government should demand changes to particular business practices rather than trying to take down the world's most popular search engine.