How far have Twitter’s advertising revenues fallen?
TechCrunchAPR 3 2023
The Spin
Narrative A
Musk knows he must make Twitter profitable again, and choosing Yaccarino as CEO is one of his smartest moves yet. Yaccarino’s ascension has been lauded by advertisers, who will flock back to Twitter if she succeeds in winning back user and business trust in the platform.
Narrative B
It’s hypocritical for Yaccarino to pledge to turn Twitter into the world's most accurate news source, while Musk has opened the platform to conspiracy theorists, right-wing extremists, and thousands of accounts that were previously banned. Add Musk’s erosion of long-standing content moderation used to fight against disinformation, and Yaccarino is clearly being set up to fail.