Meta has clearly been deceitful in getting "permission" to track Norwegians' locations and other sensitive data, which is why the government's privacy regulator has had to step in. Vulnerable Facebook and Instagram users — most notably children — have unwittingly signed up to be watched by this tech giant, so it may be time for the entire continent to start fining Meta until it finally offers a genuine, easy-to-understand consent form.
What regulators don't understand is that if they ban targeted advertising, the cost of social media would jump tremendously — and, obviously, the poor and less fortunate would be impacted most by those costs. We cannot forget how social media companies gave previously unheard people a voice and previously isolated people access to economic opportunity.