TikTok is adding support for text posts
TechCrunchAPR 2023
TikTok, which has long dominated the short-video market, clearly sees an opening in other aspects of social media in light of Twitter's (now X's) fumbled rebrand and other mistakes made in since the platform was taken over. People were already finding ways to add text to their TikTok posts, but this function will make it easier and TikTok will attract more users with the improved functionality. X should be worried.
TikTok shouldn’t celebrate a victory prematurely. It still faces several obstacles, including concerns legislators in the US and other countries maintain over how the Chinese-owned app handles user data. TikTok is even facing bans in some parts of its user base. It looks like Threads’ challenge to X has slowed down, but TikTok has a long way to go before it will knock Musk’s platform off its perch.