Twitter introduces 10,000 character long tweets for Blue subscribers
TechCrunchJUL 2023
Musk can sugarcoat it all he wants, but Twitter is an ad-reliant platform, and ad sales are projected to drop by around 28% this year over last. And the number one problem is Musk; advertisers can’t trust him, especially since he’s rolled back rules related to objectionable content and revamped the verification system. For Twitter to survive, it must do better than break even, which will only happen when the platform is separated from Musk’s personal brand.
Saving Twitter was a challenging task, but it looks like the worst is behind Musk and the platform. Twitter now has a sleeker workforce and a subscription model that'll help offset advertising losses. Moreover, many advertisers are returning after waiting to see what Musk would do with the company. In a matter of months, Twitter could be in the black.