Musk should do what he can to stop Threads from being a carbon copy of Twitter, but he shouldn’t worry about the Meta-owned platform challenging Twitter’s supremacy. While Musk has made Twitter a bastion of free speech, there’s already a ton of censorship going on at Threads in its infant moments — sensitive celebrities and other woke leftists can’t stand for opposing opinions. As far as a real public square, Twitter will always be the place to be.
Musk knows that the issue isn't his former employees working on Threads — he’s truly worried about facing competition. What’s happening at Threads isn’t censorship, it’s hands-on content management to keep the new platform from being overrun by hate speech and misinformation the way Twitter has been since Musk’s takeover. People have been yearning for a robust and viable alternative to Twitter for numerous reasons and now they have it.