In an era where digital companies have become information gatekeepers, they've systematically stripped news organizations of their economic lifeline. By leveraging journalistic content to attract users and ad revenue without fair compensation, they've pushed local media to the brink of financial collapse. Australia's bold initiative seeks to restore balance and ensure public interest journalism is fairly rewarded.
Australia's new proposal risks unintended consequences, potentially mirroring Canada's experience, where Meta simply withdrew news content, harming local journalism. By attempting to coerce tech platforms with punitive levies, the government risks creating a lose-lose scenario where digital platforms might choose to exit entirely, leaving Australian news organizations even more financially vulnerable.