Boeing and union reach a labor deal, potentially averting a strike
NBCSEP 2024
Boeing, Union Agree on New Contract
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The Spin
Narrative A
This deal shows that Ortberg is well-positioned for this role. Bathed in a sea of bad publicity and sinking value, Ortberg didn't just cut a deal that shows the company values its employees and meets the union halfway — and gives union leaders a contract to be proud of — but also commits to building in the Pacific Northwest, where there's the best chance for Boeing to complete its projects correctly. Boeing is on the path to recovery.
Narrative B
The union had all the leverage here, considering the dire straits Boeing has found itself in. However, the union negotiated a fair deal and made some concessions. So the onus is now on the company to fulfill its promises and commit to the safety improvements it has been talking about since Ortberg ascended to the chief executive role. Boeing's future actions, not rhetoric, will determine whether the company survives.