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Boycott Impacts McDonald's, Starbucks Amid Israel-Hamas War
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The Spin
Pro-establishment narrative
Boycotting Western brands is hardly a new political tactic and has long been used during the turbulent history of the Middle East. But case studies show that such grassroots efforts — ranging from Pro-Palestinian initiatives on the left to "anti-woke" boycotts on the right — don't move the needle much when it comes to corporate bottom lines in the long run. The global economic system will continue to function as normal.
Establishment-critical narrative
Grassroots collective action is turning real, which is an ominous sign for the West and its big business. A whole new generation is playing an increasingly active role in the Muslim world. The boycott movement is being fueled by ordinary men and women, especially youth, making intentional choices about their consumption. Western corporations will continue to feel the effects of these movements as they shake the foundation of the "rules-based order."