Coffee is more expensive — and it's only going to get worse
Business InsiderNOV 25 2024
The Spin
Narrative A
Climate change is reshaping the global coffee landscape, transforming a beloved morning ritual into a stark reminder of environmental vulnerability. Devastating droughts and rising temperatures are decimating coffee crops in key producing nations like Vietnam and Ethiopia, driving prices skyward and threatening the livelihoods of millions of farmers who depend on this delicate, temperature-sensitive crop.
Narrative B
Rising coffee prices aren't a crisis, but a critical correction of a long-exploited market for this culinary commodity. Farmers finally receive fair compensation as prices climb, challenging multinational corporations' narrative of doom. This shift represents a necessary economic rebalancing, where the actual value of coffee — and the labor behind it — is finally being recognized and respected by a world waking up to smell the coffee.