SearchGPT Is OpenAI's Direct Assault on Google
WiredJul 28
OpenAI Launches New Search Engine
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The Facts
Artificial Intelligence giant OpenAI is testing a new search engine, SearchGPT, in a move that will see it compete with market leader Google.
SearchGPT, a prototype combining OpenAI's AI models with information on the web, is initially being launched only to a limited group of users and publishers.
The Spin
Narrative A
Google's overwhelming market dominance may finally be ending. While its AI-enhanced search has faced reliability issues, OpenAI's approach promises greater accuracy by referencing trusted sources. With major publishers on board and Microsoft as an investor, SearchGPT not only diversifies OpenAI's revenue but also poses a formidable threat to Google's lucrative business.
Narrative B
SearchGPT is far from being a true competitor to Google. Despite promising an AI-driven revolution in search, it suffers from fundamental flaws. SearchGPT, like other generative AI models, is prone to errors and "hallucinations," providing incorrect or fabricated information. It has reportedly stuttered even at the demonstration stage, highlighting its unreliability.