What Do Google’s AI Answers Cost the Environment?
Scientific AmericanJUN 2024
Report: AI Spurs 48% Rise in Google Emissions
Image copyright: Neville Elder/Corbis/Contributor/Corbis News via Getty Images
The Spin
Narrative A
The rise of AI and data centers threatens the environment with catastrophic effects. AI is driving water shortages, depleting scarce resources, and using vast amounts of electricity. Despite Big Tech's claim of efficiency, operations of companies like Google often prioritize profits over their severe socio-environmental consequences. The unchecked expansion of facilities like data centers even threatens to spark conflicts over essential resources.
Narrative B
Despite hindrances in achieving its 2030 goals, Google is working toward running its offices and data centers on 24/7 carbon-free energy, including solar and wind. Efforts include low-carbon building designs, energy efficiency, and electrification of facilities and fleets. Notably, the company's data centers are 1.8 times more energy efficient than most others. Google is also committed to sustainable commuting options and minimizing suppliers' emissions.