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UK Labels Porridge and Crumpets Junk Food, Bans Ads

  • #Marketing & sales
  • #United Kingdom
  • #Health
UK Labels Porridge and Crumpets Junk Food, Bans Ads
story
DEC 2024
Above: A plate of crumpets, the latest casualty of the UK's food and drink industry's CO2 shortage. Image copyright: Yui Mok/Contributor/PA Images via Getty Images
story last updated DEC 2024

The Spin

Establishment-critical narrative

Labour's latest ban on junk food ads may be intended to tackle obesity, but lumping porridge and crumpets into the same category as fizzy drinks and pizza feels comically overzealous. Banning ads for nutrient-rich staples like cereals and yogurt, while giving quiches and sausage rolls a free pass, smacks of policy gone awry. If the goal is to reduce daily calorie intake, this heavy-handed "nanny state" measure appears more like political theater than a genuine public health strategy.

GB NewsDaily Mail

Pro-establishment narrative

To address the growing obesity crisis and save the NHS billions, the UK government is implementing a ban on ads for foods classified as “unhealthy,” which includes sugary porridge, granola, and muesli. Despite some backlash over targeting traditional food staples, this policy highlights the urgent need to reduce calorie consumption. With childhood obesity rates soaring and the National Health Service struggling under the financial burden related to these issues, even popular dishes are affected. Decisive action is necessary to ensure healthier futures for everyone.

The TelegraphThe Times

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Public Figures

Keir Starmer


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Shock at 'healthy' items now classed as junk food in Government's ultra-strict new guidelines
Daily MailDEC 2024
Porridge and crumpets among list of breakfast food in anti-obesity ban
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