Apple CEO Tim Cook says tariffs to add $900M in costs in Q3, but future uncertain
TechCrunchMAY 12
Apple Shifts US-Bound iPhone Production to India
Above: Apple iPhone 14 Pro. Image copyright: Unsplash
The Spin
Pro-establishment narrative
The tariff impact on Apple is minimal and manageable. At $900 million, it represents less than 1% of quarterly revenue and just under 2% of iPhone sales. Apple's proactive supply chain diversification to India and Vietnam demonstrates remarkable foresight and adaptability in navigating trade tensions. The company's strong financial performance, with 5% revenue growth and increased shareholder returns, shows resilience despite economic headwinds.
Establishment-critical narrative
Apple faces significant challenges beyond just tariffs that threaten its market position. Delays and unfulfilled promises have plagued the company's AI rollout, leading to disappointed consumers and even a class-action lawsuit. Chinese consumers continue abandoning iPhones for homegrown brands, while Apple's stock has plummeted 15% this year, wiping out $600 billion in market value and surrendering its position as the world's most valuable company to Microsoft.