The cartel's activities directly undermined environmental progress by suppressing competition in recycling innovation. These coordinated efforts deliberately kept recycling standards at minimum legal requirements rather than allowing market forces to drive improvements. The manufacturers' actions effectively stifled potential advancements in vehicle recycling technology and practices.
While this egregious example of suppressing environmental innovation has rightly been addressed, this story is an outlier in a far more positive progression towards a 'fourth wave' of environmentalism in the form of business. It is only recently that consensus about the importance of environmentalism has been reached, yet businesses are now on a journey towards aligning their economic goals with environmental ones. Industry retains its positive outlook on the ability of technological innovation to boost sustainability.