Sam Altman said AI would replace 95% of ad agency work. 3 top creative directors say AI has won them lucrative business.
Business InsiderMAY 18
Report: Meta Plans Full AI Ad Creation by End of 2025
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The Spin
Techno-optimist narrative
There's little to fear from this bold step from Meta. AI generation will merely complement the work that ad agencies do, increasing efficiency and saving time and money. This will also allow small and medium-sized businesses to produce advertisements that compete with the big players. AI will help businesses and consumers by allowing more voices to be heard.
Techno-skeptic narrative
AI models and marketing, two things that already have a loose relationship with the truth, should not be mixed until the technology has been made safer. Research about AI and marketing downplays the negative impacts on mental health, young people, and the self-image of women. Meta should not unleash AI advertising without significant oversight.