Deloitte predicts global revenues in women’s sport will reach $2.35bn in 2025
Guardian7 days ago
2025 Women's Sports Revenue Projected to Set Record
Above: Arike Ogunbowale #24 celebrates a three-point basket with Caitlin Clark #22 and Allisha Gray #15 of Team WNBA in the 2024 WNBA All Star Game on July 20, 2024. Image copyright: Alex Slitz/Stringer/Getty Images Sports via Getty Images
The Spin
Narrative A
Women's sports have enjoyed unprecedented growth in revenue, demonstrating the massive untapped potential in the market. Through improved content access and enhanced event experiences — as well as by establishing household names and repeating the most effective strategies for growth — stakeholders should be able to keep the momentum going.
Narrative B
The growing success of women's sports worldwide is a milestone to be celebrated. But there's still much work to do, especially in the compensation realm for athletes. More must be done to close the gender gap in pay and make sure women continue to receive the same opportunities as men. Addressing past injustices is a controversial but crucial measure worth considering as well.