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The singer established her reputation in Australia before the designer's clothing brand existed and offered a reasonable coexistence agreement in 2019. Instead of accepting, the designer waited 10 years to litigate, wasting court resources over a dispute that never required legal action.
Small businesses deserve trademark protection against celebrity encroachment. Katie Perry registered her brand in 2007 and operated for a decade without confusion, yet faced aggressive cease and desist letters from a pop star who knew about the existing trademark but sold merchandise anyway. The ruling is a victory for justice.