Japan's ice cream companies deserve credit not scrutiny — a mere 10-to-20 yen price hike is the opposite of predatory behavior. This probe unfairly targets companies that are simply responding to the same rising costs for sugar, packaging, and transportation. Similar price increases occur naturally when firms face the same economic pressures, so regulators should be careful not to mistake parallel pricing for illegal collusion.
Price hikes dressed up as cost pressures are a lot harder to defend when manufacturers were coordinating increases behind closed doors. Japan's Antimonopoly Act exists precisely to stop this kind of collusion, and consumers were right to feel the prices were unjustifiably high. Restoring real competition is the only way to guarantee fair pricing going forward.
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