McDonald's to Launch Beverage Chain CosMc's

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The Spin

Narrative A

McDonald's has been at the forefront of the fast-food industry for decades, but it's also been eyeing the success of other businesses and the menus they offer. If done right, McDonald's can combine its world-class restaurant services with its number one most popular food app — and thus start swaying the younger, sweet-drink-craving generations away from the likes of Starbucks and into its customer base.

Narrative B

While business is certainly booming for the beverage industry — which, of course, makes other companies want a piece of the pie — a sugary drink arms race is the last thing people need in this world full of unhealthy diets. Several Starbucks drinks double a person's recommended daily added sugar intake — more than a can of Coke. The trendline people should actually follow is that as profits go up, heart health goes down.


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