While actors and writers are fighting to just make a living wage, get health insurance for their families, and earn guarantees the studios won’t use their likenesses in perpetuity without compensation, heartless Hollywood executives are willing to pay nearly $1M for help developing AI that can help eliminate human participation in this industry. This is a sickening move.
Netflix is both a media company and a tech company — so it must invest in technology to keep up with its competitors. By strengthening its AI research, Netflix is doing what’s necessary, and it’s possible that AI could be used to enhance content rather than replace human contributions. While this may seem unfair to the company's writers and actors, those on strike must accept that AI is here to stay.