UFC Parent Company Acquires WWE At $9.3 Billion Valuation
ForbesJUL 2023
This deal is a win-win and marks a triumphant return by McMahon, who rescued WWE from slightly rocky ground and made it part of the most significant sports-entertainment organization in the world. There’s no telling how far the WWE-Endeavor partnership may go.
While the outcome of this merger remains to be seen, it's likely a poor decision: It opens the door to WWE changing drastically from its origins, offering fans a watered-down version of its product that reflects the new company behind it, rather than its authentic purpose. To its fanbase, this simply won't feel right.