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Business InsiderMAR 28 2023
The Spin
Narrative A
The Prime Energy drink is banned in Australia due to its dangerously high caffeine levels, but third-party sellers use workarounds to sell these products to children. Given the viral popularity of the beverage among impressionable young people, the FDA needs to give this product a close review.
Narrative B
While some may not like it, Prime specifically differentiates its energy drink, which is in a can, from its hydration product, which is in a bottle. It also clearly labels its caffeinated product as not safe for those under 18 and abides by every other regulation imposed by the FDA. This product carefully follows set rules.