The reality is that X is likely in need of a revenue boost, given the well-known news that ad sales have more than halved since Musk took over. While the company claims it will moderate content effectively, it remains to be seen how this will practically occur as political advertisements return to the platform. This move is a desperate cash grab that could undermine the integrity of the electoral process.
Targeted political advertising on social media will be one of the most significant tools in the 2024 election. With so many using social media to consume news, virtual platforms have become battlegrounds in their own unique capacity. Social media platforms, as well as individuals themselves, must responsibly analyze and evaluate the incoming political storm brewing as we come ever closer to 2024.