Apple needs to focus on making AI useful, not flashy
TechCrunchMay 25
Apple Partners With OpenAI, Introduces 'Apple Intelligence'
Image copyright:Â Justin Sullivan/Staff/Getty Images News via Getty Images
The Facts
Apple has officially announced a deal with OpenAI to integrate ChatGPT into its own products, including the Siri voice assistant, in a bid to keep up with competitors such as Google and Microsoft.
This comes as the Cupertino, Calif., tech giant launched on Monday at its Worldwide Developers Conference a systemwide update dubbed "Apple Intelligence" to offer generative artificial intelligence to users.
The Spin
Narrative A
Apple has finally decided to jump into the race to add generative AI into products, roughly two years after OpenAI triggered it. Given that Apple has many strengths and weaknesses that could affect its AI development, partnering with the very company that pioneered this new and ever-growing technology is key to its success.
Narrative B
That OpenAI can help Apple accelerate its use of large language models and regain ground in this race is a fact — even through the cautious nature of Apple and the boldness of OpenAI. However, the issue is inherent risks related to offering artificial intelligence nowadays, especially as Apple has traditionally sought to offer polished products after painstaking research and development.