As social media grows in prominence related to elections, it's important for candidates to devote resources to it. In addition to having a large following on apps, Trump and his allies have seemingly mastered the ability to exploit algorithms to spread disingenuous information. Biden and his supporters will be wise to counter this as best they can in the months ahead.
Trump's patriotism and authenticity inspire wide-ranging grassroots support, which he and his allies have turned into a strong social media following. Biden and the Democrats may think they can buy their way into defeating Trump in this realm, but alas they'll just be wasting their money and resources against the Trump juggernaut. Biden doesn't have what it takes to hold sway with younger voters.