Americans are exhausted by political news. TV ratings and a new AP-NORC poll show they’re tuning out
Associated PressDEC 2024
The media's obsessive focus on election coverage has backfired, driving viewers away and damaging their ratings. To regain audience trust and engagement, networks must shift toward more substantive issue-based coverage rather than personality-driven political drama.
The viewership changes reflect natural post-election patterns and temporary political exhaustion rather than a fundamental problem with news coverage. Historical patterns show audiences typically return when new administrations take office, especially among opposition viewers.