Japan’s famous sake joins UNESCO’s cultural heritage list, a boost to brewers and enthusiasts
Associated PressDec 08
UNESCO Grants Japanese Sake World Heritage Status
Above: Sake Kegs. Image copyright: John S Lander/Contributor/LightRocket via Getty Images
The Facts
UNESCO officially recognized traditional Japanese sake brewing as an "intangible cultural heritage" during a meeting in Paraguay on Wednesday. This is Japan's 23rd entry on the list, following the addition of ritual dances in 2022.
The centuries-old process involves fermenting rice, water, yeast, and koji mold over several weeks. It requires specialized knowledge and techniques that have been refined across different regions.
The Spin
Narrative A
The UNESCO recognition represents a crucial step in preserving Japan's cultural heritage and traditional craftsmanship. The designation honors more than just brewing techniques — it celebrates a millennium-old tradition that remains essential for social and cultural events in Japan.
Narrative B
Despite its global recognition, sake is declining in popularity among younger Japanese consumers, who prefer imported wine, domestic beer, and whiskey. Japan's traditional beverage industry needs modernization and marketing efforts to renew its people's interest in this divine gift.