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Kellogg Shares Soar After Reports of Ferrero Takeover

  • #Economic conditions & trends
  • #United States of America
  • #Italy
  • #Luxembourg
Kellogg Shares Soar After Reports of Ferrero Takeover
story
JUL 10
Above: Kellogg's cereals at a grocery store in Queens, New York, in 2024. Image copyright: Lindsey Nicholson/UCG/Universal Images Group/Getty images
story last updated JUL 11

The Spin

Narrative A

This is a bold move from Ferrero that will strengthen its foothold in U.S. markets while the firm continues with its aims of expanding globally. This acquisition, if it proceeds, makes strategic sense for the company.

Ainvest

Narrative B

As consumers are switching over to healthier options, convenience food firms have struggled to adjust and have seen their profits decline. This is a risky play for Ferrero.

MSNBBC News

Metaculus Prediction


Articles on this story

Nutella maker Ferrero plans to buy century-old cereal maker WK Kellogg for $3.1 billion
Associated PressJUL 10
Mars agrees $36bn deal to buy Pringles maker Kellanova
GuardianJUL 2024
Cereal maker WK Kellogg shares jump 50% on report of possible $3 billion deal with Ferrero
CNBCJUL 10
Froot Loops Maker Wk Kellogg Soars 50 After Reports Italys Ferrero Nearing 2025 07 10
ReutersJUL 10
Ferrero Nears Roughly 3 Billion Deal For Maker Of Froot Loops Frosted Flakes C61A10A
Wall Street JournalJUL 10