Kellogg Shares Soar After Reports of Ferrero Takeover

Kellogg Shares Soar After Reports of Ferrero Takeover

story

JUL 10

Above: Kellogg's cereals at a grocery store in Queens, New York, in 2024. Image copyright: Lindsey Nicholson/UCG/Universal Images Group/Getty images

story last updated JUL 11

The Spin

Narrative A

This is a bold move from Ferrero that will strengthen its foothold in U.S. markets while the firm continues with its aims of expanding globally. This acquisition, if it proceeds, makes strategic sense for the company.

Narrative B

As consumers are switching over to healthier options, convenience food firms have struggled to adjust and have seen their profits decline. This is a risky play for Ferrero.

Metaculus Prediction

Articles on this story

Nutella maker Ferrero plans to buy century-old cereal maker WK Kellogg for $3.1 billion

Mars agrees $36bn deal to buy Pringles maker Kellanova

GuardianJUL 2024

Cereal maker WK Kellogg shares jump 50% on report of possible $3 billion deal with Ferrero

Froot Loops Maker Wk Kellogg Soars 50 After Reports Italys Ferrero Nearing 2025 07 10

Ferrero Nears Roughly 3 Billion Deal For Maker Of Froot Loops Frosted Flakes C61A10A

Wall Street JournalJUL 1

Bias Split Public Figures Controversies

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© 2025 Improve the News Foundation.

All rights reserved.

Version 6.15.1