Sesame Street signs deal with Netflix for its 56th season
CBS2 days
This is great news for lovers of Sesame Street and for kids everywhere who need to learn how to read and count, as well as gain some comfort from the show's characters in a turbulent world. Sesame Street will be less reliant on the whims of the government, while it should benefit from Netflix's worldwide reach.
Lest anyone think Netflix's decision to partner with Sesame Workshop is a truly altruistic act, the company will be receiving a major PR boost from this move. This deal turns recent perceptions of Netflix as too focused on profits on its ear, while the addition of Sesame Street could lead to more subscribers.