Tesla launches in Saudi Arabia with its first showroom and service center in Riyadh
Associated PressAPR 14
Tesla Launches in Saudi Arabia
Above: People check out a car on display during Tesla's official launch ceremony in Riyadh, on April 10, 2025. Image copyright: Fayez Nureldine/AFP via Getty Images
The Spin
Narrative A
The Saudi market represents a massive opportunity for Tesla's expansion, with strong government backing for EV adoption and a clear path to establish a long-term presence in the region's largest automotive market, while benefiting from improved diplomatic relations between Musk and Saudi leadership.
Narrative B
The challenging environment of extreme desert heat, limited charging infrastructure, and deeply entrenched preference for gas-powered vehicles in a country with cheap fuel prices creates significant obstacles for Tesla's success in Saudi Arabia, particularly for long-distance travel needs.