Bad Bunny’s All‑Spanish Super Bowl Show Draws Record 135M Viewers

Was Bad Bunny's Super Bowl show proof of America's multicultural future or an affront to American unity?

Published 1 day ago

Bad Bunny’s All‑Spanish Super Bowl Show Draws Record 135M Viewers

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Above: Bad Bunny performing at the Super Bowl LX Halftime Show at Levi's Stadium in Santa Clara, Calif. on Feb. 8, 2026. Image credit: Kevin Mazur/Getty Images for Roc Nation

The Spin

Pro-Trump narrative

The halftime show was a divisive mess that made no sense to most viewers and served as an affront to American greatness during the nation's 250th birthday celebration. This performance was an obvious political statement by the NFL, narrowly tailored to a niche audience despite being billed as inclusive, subtly promoting Puerto Rican separatism and Latino identity as separate from the American mainstream. The most American moment on television should be performed in English by people who love this country, not by Trump-hating preachers of "love over hate."

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Anti-Trump narrative

Bad Bunny's Super Bowl performance — a celebration of love over Trump-inspired hate — represents the demographic future of America and destroys the fiction that assimilation into a single culture is required for belonging. The show proves that being proudly Latino, speaking Spanish and standing at the center of America's biggest stage are not contradictions but affirmations of what the United States is becoming. No border wall can stop this cultural transformation, and the NFL's choice signals that major American institutions have already accepted this reality.

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