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This FDA authorization is a win for the 25 million American adults still smoking combustible cigarettes, as science has shown that flavors help adults make the switch. Banning these products punishes tens of millions of legal adults just to target a declining number of teen vapers. Joining countries that allow regulated, age-gated flavored alternatives is a public health step forward, not backward, for the United States.
Political pressure from the White House — backed by over $3 million in vape industry inaugural donations — drove this FDA approval, sidelining sound science. Bipartisan senators warned the new guidance would reverse hard-won progress in reducing youth vaping, and the data backs them up — nearly 9 in 10 student vapers used flavored products in 2024. Letting industry money dictate drug approvals is bad for public health and bad for kids.