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The rise of Alphabet and Google is largely down to their successful entry into the AI market, as demonstrated by this latest multi-year deal with Apple in which it will rely on Google's AI services. This deal is not only good for Google, but Apple too — which can now better navigate into the field of AI — and both firms saw increases in their stock price after it was agreed.
Not only has Alphabet reached a $4 trillion valuation, its market cap surpassed that of Apple's earlier in the year. The swapping of places is telling of their trajectories: Alphabet has invested time and resources into AI and is now sowing the rewards. Apple did not and now finds itself floundering, with little to speak of in the AI field.