PepsiCo Cuts Snack Prices Up to 15% After Consumer Backlash
Did PepsiCo's price cuts expose corporate greed or demonstrate smart business strategy?
Above: Doritos and chips at a Walmart located in Florida City, Fla., on Aug. 5, 2025. Image credit: JC Milhet/Hans Lucas/AFP/Getty Images
The Spin
Left narrative
PepsiCo has had a long history of problematic pricing schemes. After years of jacking up prices by double digits and raking in billions while consumers struggled, the company discovered it could change course when needed. The affordability crisis was manufactured by executives prioritizing profits over people.
Right narrative
PepsiCo's strategic price adjustments reflect smart business responding to market conditions, not exploitation. Revenue growth and productivity gains demonstrate responsible management balancing shareholder value with consumer needs. President Trump's work to reform SNAP benefits is paying off.