This new guidance is based on scientific evidence. If these policies are implemented, there's a chance to reduce alcohol-related harms and promote health and wellness in Canada. To be successful, warning labels on bottles and cans should go hand in hand with stronger regulations of alcohol advertising and marketing, restrictions on the availability, and a minimum price.
The new guidelines put Canada out of step with other Western nations. In Australia, the 2020 national guidance recommends no more than 10 standard drinks per week. France suggests the same. The US recommendation is no more than two drinks a day for men and one for women, while the UK says no more than 14 "units." It remains to be seen whether Canadians — who love their beer almost as much as their hockey — will accept these recommendations.