Google Ad Tech Monopoly Antitrust Ruling
AxiosAPR 11
This is a crucial victory for antitrust enforcement and the media industry, as Google's monopolistic practices have severely impacted publishers' revenue streams and limited competition in the digital advertising space. The breadth, duration, and severity of crimes committed against consumers and the free internet demand a robust remedy, including hefty fines and divestment, to prohibit any further monopolistic conduct from Google.
The Justice Department's argument is flawed. It would raise advertising fees and make it harder for thousands of small businesses and publishers — who choose Google's ad tech tools because they are simple, affordable, and effective — to grow. On Thursday, Google won half of the case, as the court found that its advertiser tools and acquisitions don't harm competition. The company will appeal the other half.